Jennifer Lopez for TOUS Jewelry

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TOUS, the Barcelona based jewelry label, has picked Jennifer Lopez to be the new face of their spring/summer 2011 campaign.

The announcement was made last month and the first images have just been released.

The 41-year-old multi-talented mother will be replacing Kylie Minogue who modeled for the company in the past.

Rosa Tous and her husband Salvador Tous have both stated there excited on having J-Lo on board,

“We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS’ Spring campaign.”

Rosa declared to the press and her husband added,

“Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business. We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand.”

The oriental themed campaign was shot by Ellen Von Unwerth and features Lopez presenting the one-of-a-kind jewelry with her usual sultry and enticing looks.

The Spanish company might only seem new, but has been around since the 20’s. They have just begun making their name reach all areas of the world and are doing so with not only jewelry but handbags, fragrances, accessories, and a home collection as well.

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